Alsons: Making waves in real estate dev't

Since its inception in 1965, when it saw a lot of growth potential in the property sector, Alsons Dev has been at the forefront of the real estate industry in Davao City -- with the commitment to create value in areas it develops, which, in turn, draws buyers who appreciate convenience, improved quality of life and value for money.

It has evolved into a major player in Mindanao's real estate industry by setting the standard for excellent quality, high-value and profitable industrial, leisure, commercial and residential developments.

More than 41 years in the business, Alsons' real estate development projects target key market segments, including overseas Filipino workers and the rising number of tourists -- as it also aims to be an industry leader in the Brunei Darrusalam, Indonesia, Malaysia, Philippines-East Asean Growth Area (BIMP-Eaga).

The properties it developed boast of first-class facilities and amenities to provide leisure, foster family togetherness, healthy life style and fellowship among the homeowners.

In March this year, Alsons launched its newest property development project -- Northcrest - another residential community that will be equipped with amenities that would support a healthy and environmentally sound place to live.

Development works are now ongoing at Northcrest, located in Cabantian, Buhangin. The guardhouse has already been set up and concreting of roads within the 40-hectare property is being done.

Northcrest is envisioned to carry the same elements that have made other property development projects, such as Ladislawa, Woodridge and Las Terrazas successful.

Northcrest is just 20-minutes away from the new Davao International Airport and near to other prime residential communities and commercial centers.

Typical lot sizes are 150 and 250 sq.m. Its main entrance is located along Cabantian Road.

Development works are also ongoing at Alson's Las Terrazas, a world-class ridge development, which caters to the high-end market. Launched in 1999, this 60-hectare real estate development project is envisioned to be a triple A residential subdivision.

Although development works are still going on at Las Terraza's Phase 2, construction of residential buildings never stopped at Phase 1 and 3 of the subdivision, an indication that real estate buyers continue to come in. The subdivision's Phase 2 is expected to be completed in the first quarter of 2007.

Las Terrazas is strategically located along Ma-a Road and Shrine Hills with its main access along Philippine-Japan Friendship Highway.

It is located on top of the hills, where homeowners can view entire city of Davao, Samal Island and valleys at the North.

The subdivision is equipped with facilities and amenities that go with any Aldevinco subdivision -- a clubhouse complex, and a sports and recreation center, with swimming pools, a covered basketball court, a covered badminton court, and covered and outdoor tennis courts.

It also boasts of a fully landscaped park, an amphitheater, and a forest reserve. Other properties developed and managed by Alsons are:

Ladislawa Garden Village

The flagship development of Aldevinco is the 62-hectare Ladislawa Garden Village (LGV). It was aptly named after the family matriarch, Mrs. Ladislawa I. Alcantara, who is well known in the community for her love for flowers and plants. This first-class development saw its maiden opening in 1974, and was re-launched in 1991.

It boasted of being the only themed residential subdivision in Davao City at that time, enclosed in concrete perimeter fence.

Aside from the generous 2.2-hectare open area that features country club facilities, LGV is a subdivision that offers its owners a lifestyle known to a few -- beauty, security and exclusivity. To date, 100 percent of its lots are sold.

Ladislawa Townhouses Aldevinco also developed a complementary array of townhouses within LGV, each kind blending with the themed subdivision. Zinnia Townhomes, located along Zinnia Drive, is a one-hectare development of 38 high quality ready-built townhouses.

This project was the first townhomes project of its kind introduced in the city. Another project is the Garden Villas, a 4,897-sq.m. upscale development of 14 single-detached homes. All 14 units were sold in 7 months time.

These townhomes projects are the first in the city, which offer complete sports and leisure facilities, i.e. amenities of the Ladislawa Country Club, as well as the security, facilities and amenities of the village.

Woodridge Park

Alsons Dev's second residential project (1994-1997) following the successful launching of Ladislawa Garden Village, this 42-hectare project is another first for the company and for Davao City, being the City's first nature-themed subdivision. To date, 100 percent of its lots are sold.

Featuring the same first-class community facilities that has become LGV's standard of quality, Woodridge showcases a distinct blend of the best community and recreational facilities with a strong natural landscape theme.

It offers among others, a community clubhouse, plexi-paved tennis courts, a multi-purpose gym, a competition size swimming pool and a network of parks and open areas for each subdivision cluster.

Woodridge Townhouse

Woodridge also has the same upscale townhouse developments within its perimeter, the Woodridge Park Homes. This is an 11,298-sq.m. project of 44 single-detached units, clustered into 3 groups, each with its own nature design themes: North Forest Parkhomes -- A 2,700-sqm development, composed of 13 units, which construction ended in late 1997; Narra Parkhomes -- A 3,060-sqm project of 5 units located along Narra Lane, which construction ended in early 1998; Acacia Parkhomes -- Composed of 26 units, which boasts of Acacia trees surrounding its cluster.

Commercial Properties

* Aldevinco Shopping Center

Alsons Dev owns and manages a number of selected residential and commercial properties in Davao City, one of which is the Aldevinco Shopping Center, a landmark of the city's poblcaion for 40 years.

Showcasing Mindanao's heritage, it displays a colorful array of ethnic products, which transformed the shopping center into a premier tourist attraction. It currently houses over 100 shops, most of which are operated by the second generation descendants of the original tenants.

* 1 Ladislawa

1 Ladislawa is a commercial/office building located along Ladislawa Avenue, Buhangin, Davao City. It is a 2-storey building with a total leaseable area of 2,510 sq.m. Currently, 1 Ladislawa is 100 percent occupied.

* City Triangle

Located diagonally across the Aldevinco Shopping Center building, the City Triangle is a new compact food retail center, which house food shops, business centers.

It also houses the biggest computer shop in Davao City. Its main attraction is the large center space for common dining which is easily convertible to an entertainment house for festive activities and concerts, product launchings, trade fairs and exhibit.

Alsons Dev is backed up by the solid Alcantara Group of Companies (AGC), one of the most renowned and respected conglomerate based in Mindanao, set up by the late Conrado C. Alcantara, one of Davao's most prominent pioneers.

AGC's involvement in the real estate industry was an offshoot of its flourishing business -- a diversified conglomerate of more than 20 corporations involved in major industries that move the Philippine economy, like wood processing, construction, agriculture, aquaculture, and power generation, to name a few.

Alsons Propertires is the marketing arm of Alsons Dev. It is located on 329 Bonifacio St., Davao City with telephone number 082-2223281, 2279961, 2279986, 2272152 local 203, 206, 207. Fax No. is 082-2264715. Email Address: alsons.properties@skyinet.net, alsonsdev@skyinet.net Website: www.alsonsproperties.com/www.northcrestdavao.com.